Alpha MOS and FlavorActiV Partnership Announced

02/11/2021

 

 

Taking Food and Beverage Sensory to the Next Level

 

FlavorActiV and Alpha MOS are pleased to announce their strategic partnership. Officially starting on 1st November 2021, the agreement allows FlavorActiV the responsibilities of the followings:

  • Sale, distribution and support of E-nose to selected Key Accounts in EMEA region, with additional countries to be added in 2022.
  • Sale, distribution and support of E-nose to parts of Central & South America region, starting with Peru, Bolivia, Chile, with additional countries to be added in 2022.
  • Sale, distribution and support of E-nose to North America Beverage market with shared responsibilities with Alpha MOS North America team.

 

Marie Pohler, Commercial Director for FlavorActiV commented: “We are delighted to include the Alpha MOS range of E-nose instruments as part of our combined human and instrument sensory portfolio. Together with our 25 years experience of optimising human sensory capability we recognise the additional benefits of expanding our instrument portfolio with the E nose for our global, multinational customers.”

 

Pierre Sbabo, CEO of Alpha MOS, added: “Having worked with the FlavorActiV team for some time we are pleased to be now further extending our relationship so that global food and beverage industry can access our E-nose instruments within a proven total sensory offering from FlavorActiV. It is very clear the combination of human and instrument sensory, proportioned according to application, can bring greater advantages than separate supply and support.”

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FlavorActiV is world leader in training and measuring tasting skills, originally developed for the beverage market and now reaching multiple global food and beverage applications. FlavorActiV is also founding industry Partner to Fifth Sense, the registered charity helping people suffering from smell and taste disorders.

 

Founded in 1992, Alpha MOS offers technologically advanced sensory solutions to the Food & Beverage industry. With headquarters in Toulouse, France and teams in APAC and North America, Alpha MOS is a leader in electronic nose, as well as smell, taste and visual industrial analysers, focusing on quality control for Food & Beverage clients.

 

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Further details about planned activity and electronic nose solutions will be released in due course. Until then, please don’t hesitate to contact us if you have any questions.